Food Network personality and celebrity chef Giada De Laurentiis once said, “Food brings people together on many different levels. It’s nourishment of the soul and body; it’s truly love.”
On an online marketing class in the fall 2017, I, together with five classmates, helped Twinkle Brown Sugar, a local teahouse and boba bar originated from Taiwan, with their online marketing performance.
We acted as a consultant team to first identify the problems, then discuss with the founders to find out solutions, finally produced collaterals (websites, commercial, logo, social media posts, surveys) and a list of recommendations, additional campaign action items, and proposed measurements to for their future success. Our marketing plan identifies objectives, goals, strategies, and tactics. Though a short client engagement, we regard our marketing plan as both integrated and comprehensive as we evaluated the business and all original, proposed collateral from a “soups to nuts” perspective.
Through in-depth interviews, surveys, and lots of meetings, we gained a thorough understanding of the market, the competition, the business operations, the brand’s positioning, the current and aspirational audiences, and most importantly, the Twinkle Brown Sugar product.
Throughout our engagement, we developed a close bond with our client, Twinkle Brown Sugar’s four partners and founders. We regularly updated them on our progress via email and social media as well as during our in-person meetings. We gained valuable experiences in client management, project management, and creative collateral development for offline/online marketing.
Twinkle Brown Sugar: Authentic Tea Drink From Taiwan