Business Consulting for Twinkle Brown Sugar

Food Network personality and celebrity chef Giada De Laurentiis once said, “Food brings people together on many different levels. It’s nourishment of the soul and body; it’s truly love.”

On an online marketing class in the fall 2017, I, together with five classmates, helped Twinkle Brown Sugar, a local teahouse and boba bar originated from Taiwan, with their online marketing performance. TBS

We acted as a consultant team to first identify the problems, then discuss with the founders to find out solutions, finally produced collaterals (websites, commercial, logo, social media posts, surveys) and a list of recommendations, additional campaign action items, and proposed measurements to for their future success. Our marketing plan identifies objectives, goals, strategies, and tactics. Though a short client engagement, we regard our marketing plan as both integrated and comprehensive as we evaluated the business and all original, proposed collateral from a “soups to nuts” perspective.

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Through in-depth interviews, surveys, and lots of meetings, we gained a thorough understanding of the market, the competition, the business operations, the brand’s positioning, the current and aspirational audiences, and most importantly, the Twinkle Brown Sugar product. 

 

Processed with VSCO with  presetThroughout our engagement, we developed a close bond with our client, Twinkle Brown Sugar’s four partners and founders. We regularly updated them on our progress via email and social media as well as during our in-person meetings. We gained valuable experiences in client management, project management, and creative collateral development for offline/online marketing.

 

One-minute Commercial:

Twinkle Brown Sugar: Authentic Tea Drink From Taiwan 

 

Working in Senate President Office in Illinois (Video)

I shot a small video while I was working there, including my daily life, lovely staffs, the working environment and five interviews about my colleagues on their job.

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My friendly and helpful colleagues❤️

To be honest, the initial goal for this video was to show my life to my parents and friends, who were away in China, knowing little about Illinois and my job. However, when I was shooting, I found I could actually do more, that is to say, my “ambition” became larger. So, then I interviewed some colleagues and also recorded their working after permission, and finally made it into a ten-minute video, presenting my unforgettable experience as well as Springfield, a beautiful traditional American small town.


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Tour around Eastern USA 2016.2

Harvard and more

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My Journey:Qinghai-Gansu 2015.10(video)

I, togethered with five other students, went to Qinghai and Gansu, the Northeastern China. Qinghai Province is located in Qingzang Plateau, where is close to Tibet. During the journey, We six rented a car, driving from here to there, and stopped to take good pictures whenever we wanted.

We visited all big scenic spots as well as small lakes, unknown villages and local temples. Thankfully, it was autumn, the most beautiful season in a year, when there was always clear sky, no rain and the most important, few tourists.

To view more beautiful moments, please watch the video:

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Qinghai Lake

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Mountain Villages

Internship at China Central Television(CCTV)– Chanel 10

The summer of 2015 in Beijing was super hot, the same as my heart!

–Why?

–Because I went to CCTV 10 as an intern!

During July and August, Our team held an annual competition for the best Chinese reading juvenile, picking 49 teenagers from the whole China, arranging them living together and training them until the final show.

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I was responsible for writing promotion articles for its social media subscribers. What I needed to do was following all seven teams, tracking their activities, taking pictures and recording funny and moving moments, finally publishing them in diverting multimedia works.

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A cute young competitor
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showroom–final competition

Here are the seven works I wrote: Please click the following link below:

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camera crews
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talented boy

My favorite extra-curricular book 1

My favorite extra-curricular book 2

My favorite extra-curricular book 3

My favorite extra-curricular book 4

My favorite extra-curricular book 5

My favorite extra-curricular book 6

My favorite extra-curricular book 7

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my lovely intern partners( ̄3 ̄)

Watch the TV program, please click here: tv.cntv.cn


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MUST GO TURKEY(video)

 

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Antalya

Turkey is another Greece. Here you could find hundreds of ancient Roman ruins cites, blue ocean, white palaces and clear blue sky.

Turkey is more than Greece. Here you could watch grand sunrise on hot-air balloons in Cappadocia, walk in 19th century’s Ottoman-style streets in Safranbolu and swim in fantastic natural landscape in Pamukkale.

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Cappadocia

It has long history from Mesopotamian civilization to Mycenaean civilization, from Western Roman Empire to Byzantine Empire, from Ottoman Empire to now, the republic of Turkey. The rich history enables diverse culture blended together, forming a unique nation– Turkey.

Turkey is famous for its handicrafts including carpets and jars. Moreover, turkey food also attracts gourmets from the world, like Döner Kebab, Kuzu Tand r, Lokum and Turkish coffee.

Watch the video:

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daisy land
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bird view
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Bosporus Bridge
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white pillars relic

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Tour around Ireland 2015.3 (video)

During the Easter break, I went to Ireland with my friend Xiaoshi. We started our journey in Galway, then visited Cliffs of Moher, Dingle, Cork and Dublin, the capital of Ireland.

I carefully picked some interesting and beautiful photos and edited them to a video by Quik. Hope you will like it  ( ̄▽ ̄).

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just beautiful
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seafood dinner
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harbor of Dingle
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streets

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